JR Dunn Diamond in the Ruff Logo-01

For the next 12 months, longtime Humane Society of Broward County supporter J.R. Dunn Jewelers will be helping to create true love – by sponsoring pet adoptions so that more dogs and cats can find happy homes. The program is called “Diamond in the Ruff,” and who knows diamonds better than J.R. Dunn?

J.R. Dunn will feature a pet each week – yes, 52 pets in all – and will underwrite the entire adoption fee for that dog, puppy, cat or kitten. Diamond in the Ruff will be promoted through J.R. Dunn’s local radio spots and social media, and the HSBC will do its share of promotion as well.

What a fabulous way to put their money where their heart is, and to bring attention to all the amazing dogs and cats that are so ready to be loved. Furry little diamonds in the rough – just waiting for their “perfect setting!”

Be sure to visit J.R. Dunn’s facebook page each week  to see who the featured pet is and you might just find your next family member. Of course to meet the pet, contact the Humane Society of Broward County at 954-266-6839.

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Diamonds In the Ruff

diamond in the ruff hank

Diamond in the Ruff: Hank

Playful Hank (ID 563893) loves going to the dog park, splashing around in water, and most of all — a good squeaky toy. Hank is super sweet and very affectionate. He’s a bright boy as well. This 6-year-old boxer mix

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diamond in the ruff

Diamond in the Ruff: Luke

Introducing Luke (ID 582783), a 9-year-old Boxer mix that made the trip from Collier County to Fort Lauderdale post-Hurricane Irma that is truly a Diamond in the Ruff. The best way to describe Luke is a true gentleman. Luke has

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diamond in the ruff

Diamond in the Ruff: Chucky

This week’s JR Dunn Jewelers’ Diamond in the Ruff is Chucky (ID 582313), aka “Mr. C,” an 8-year-old Australian Cattle Dog mix with a LOT of personality. His foster mom says he will be a wonderful companion for someone who

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Diamond in the Ruff: Lily

This week’s JR Dunn Jewelers’ “Diamond in the Ruff” is Lily (ID 582569), a 6 year young lovable fuzz ball and a Hurricane Irma survivor. Before Hurricane Irma made landfall, the Humane Society of Broward County took in Lily and

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diamond in the ruff

Diamond in the Ruff: Charlie

This week’s JR Dunn Jewelers’ “Diamond in the Ruff” is Charlie (ID 566052), an easy-going little guy. He plays well with other dogs and is fully housebroken – woo hoo! Because Charlie is still fairly young (only 2 years old)

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Diamond in the Ruff: Raphael and Louie

After all the devastation that Hurricane Irma reeked upon the Sunshine State, Florida is now beginning to come back. There are still a lot of orphaned animals looking for homes, pre- and post-hurricane. For Raphael (ID 578191) and Louie (ID

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Diamond in the Ruff

Diamond in the Ruff: Layla

Puppies are often the first to find loving homes in any animal shelter. Thankfully this was the case for Layla A578701, a 5 month old Harrier Mix. She was able to find her home after only two days of arriving

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Diamond in the Ruff: Lacey

This week’s JR Dunn Jewelers’ “Diamond in the Ruff” has a smile that shines like a diamond! Lacey (ID 576544), a 3-year-old Canaan dog mix, came to us from a very loving home. Sadly her past owner fell ill and

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Diamond in the Ruff

Diamond in the Ruff: Sheldon

“Soft kitty, warm kitty, little ball of fur…” Ladies and gentlemen, we are pleased to introduce Sheldon (ID 579303), this week’s JR Dunn Jeweler’s pick for “Diamond in the Ruff”! While he is certainly a soft, warm, fluffy kitty that

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Diamond in the Ruff: Jolene

Diamond in the Ruff: Jolene

Our hearts break for every shelter pet out there needing a home, but there are great pets that are often overlooked. One of these pets is Jolene A572292, affectionately named JoJo, who is a 3-year-old black and white Pointer mix

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The Humane Society of Broward County is a private, non-profit organization supported by donations from people and companies that want to make a difference for the animals in our community. The shelter is not affiliated with any local or national organization with a similar name and has only one location on Griffin Road in Fort Lauderdale.

Family-owned-and-operated J.R. Dunn Jewelers has been in business for more than 46 years. Specializing in diamonds, designer jewelry and fine Swiss timepieces. Two generations work side by side to bring the best in selection and customer service to South Florida at the 8,000-square-foot showroom in Lighthouse Point. A national and international clientele are served through J.R. Dunn Jewelers online. Visit jrdunn.com for more information.

Sean, Ann Marie and Jim Dunn

Sean, Ann Marie and Jim Dunn

JRD Boxers

Jim Dunn as a boy with his Boxers