JR Dunn Diamond in the Ruff Logo-01

For the next 12 months, longtime Humane Society of Broward County supporter J.R. Dunn Jewelers will be helping to create true love – by sponsoring pet adoptions so that more dogs and cats can find happy homes. The program is called “Diamond in the Ruff,” and who knows diamonds better than J.R. Dunn?

J.R. Dunn will feature a pet each week – yes, 52 pets in all – and will underwrite the entire adoption fee for that dog, puppy, cat or kitten. Diamond in the Ruff will be promoted through J.R. Dunn’s local radio spots and social media, and the HSBC will do its share of promotion as well.

What a fabulous way to put their money where their heart is, and to bring attention to all the amazing dogs and cats that are so ready to be loved. Furry little diamonds in the rough – just waiting for their “perfect setting!”

Be sure to visit J.R. Dunn’s facebook page each week  to see who the featured pet is and you might just find your next family member. Of course to meet the pet, contact the Humane Society of Broward County at 954-266-6839.

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Diamonds In the Ruff

Diamond in the Ruff: Hennessy

Diamond in the Ruff: Hennessy

This week’s Diamond in the Ruff has been in our shelter for almost a month now, but hopefully she doesn’t have to wait much longer. Meet Hennessy (ID 587777), a 3-year-old American Staffordshire Terrier mix who is just as goofy

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diamond in the ruff precious

Diamond in the Ruff: Precious

100 days. For any pet, waiting 100 days at a shelter is a long time, but for 8-year-old Precious (ID 583554), 100 days also marks the length of time since his owner passed away. Although he was beloved by his

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Diamond Shelter Success

Shelter Success Story: Bowie

Throughout the year, longtime Humane Society of Broward County supporter J.R. Dunn Jewelers will be helping to create true love – by sponsoring pet adoptions so that more dogs and cats can find happy homes. The program (which is now

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diamond in the ruff

Diamond in the Ruff: Albert

If you’re looking to get healthier in the New Year, you may want to take some notes from this week’s Diamond in the Ruff! 1-year-old Albert (ID 585900) is a life-long vegetarian. This sweet and calm boy is not very

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Diamond in the Ruff: Melove and Pinto

This week’s J.R. Dunn Jewelers’ “Diamond in the Ruff,” Pinto, is one half of a dynamic duo. But, in order to get to know Pinto, you must first learn about his best friend Melove. Scared and skittish Melove (ID 566716)

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diamond jax prince

Diamond in the Ruff: Jax Prince

This week’s J.R. Dunn Jeweler’s “Diamond in the Ruff” is true royalty. Jax Prince (ID 498530) is a playful and spirited 4-year-old American Staffordshire Terrier mix with lots of love to give. He is a loving and affectionate boy who

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JR Dunn Jewelers

Welcome back, J.R. Dunn Jewelers

Furry little diamonds in the rough – just waiting for their “perfect setting!” That’s the idea behind the HSBC partnership with J.R. Jewelers, aptly named the “Diamond in the Ruff” adoption series. The year-long partnership began in October 2015, whereby

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Diamond in the Ruff: Ping

This week’s Diamond in the Ruff is a gabby cat! That’s right – not a tabby cat, a GABBY cat. Ping (ID 582790), a 9-year-old domestic shorthair mix, is a sweet and talkative little girl. She loves to mew and

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diamond in the ruff

Diamond in the Ruff: Delta

Want to keep active during the holiday season? Perky Delta (ID 582784) is your girl! This high-energy sweetheart is ready to motivate you to hit the ground running. Very alert and affectionate, she would be a great fit for an

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Diamond in the Ruff: Mila

You cannot buy love but you can adopt it, and sadly Black Friday was a bust for this black-furred beauty. Mila (ID 581365), this week’s Diamond in the Ruff, has been patiently waiting for her forever family since the beginning

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The Humane Society of Broward County is a private, non-profit organization supported by donations from people and companies that want to make a difference for the animals in our community. The shelter is not affiliated with any local or national organization with a similar name and has only one location on Griffin Road in Fort Lauderdale.

Family-owned-and-operated J.R. Dunn Jewelers has been in business for more than 46 years. Specializing in diamonds, designer jewelry and fine Swiss timepieces. Two generations work side by side to bring the best in selection and customer service to South Florida at the 8,000-square-foot showroom in Lighthouse Point. A national and international clientele are served through J.R. Dunn Jewelers online. Visit jrdunn.com for more information.

Sean, Ann Marie and Jim Dunn

Sean, Ann Marie and Jim Dunn

JRD Boxers

Jim Dunn as a boy with his Boxers