JR Dunn Diamond in the Ruff Logo-01

Since 2016, longtime Humane Society of Broward County supporter J.R. Dunn Jewelers has been helping to create true love – by sponsoring pet adoptions so that more dogs and cats can find happy homes. The program is called “Diamond in the Ruff,” and who knows diamonds better than J.R. Dunn?

J.R. Dunn features a pet each week – yes, 52 pets every year – and underwrites the entire adoption fee for that dog, puppy, cat or kitten. “Diamond in the Ruff” is promoted through J.R. Dunn’s local radio spots and social media, and the HSBC will do its share of promotion as well.

What a fabulous way to put their money where their heart is, and to bring attention to all the amazing dogs and cats that are so ready to be loved. Furry little diamonds in the rough – just waiting for their “perfect setting!”

Be sure to visit J.R. Dunn’s facebook page each week  to see who the featured pet is and you might just find your next family member. Of course to meet the pet, contact the Humane Society of Broward County at 954-266-6839.

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Diamonds In the Ruff

diamond in the ruff

Diamond in the Ruff: Christy

Happy Bulldogs are Beautiful Day, and we have a beautiful bulldog we’d love to share with you! Meet this week’s Diamond in the Ruff, Christy (ID 591883). She’s a 1-year-old American Bulldog mix with a big smile and an even

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diamond in the ruff

Diamond in the Ruff: Ziggy

Don’t let his serious face fool you – this week’s Diamond in the Ruff is an incredibly happy boy! Meet Ziggy (ID 587401). He is 1 year and 4 months old, weighs around 60lbs, and has been waiting for his

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diamond in the ruff

Diamond in the Ruff: Dierks

Since the Tortuga Music Festival was this past weekend, we have country music on the brain. And, this week’s “Diamond in the Ruff” was named after a much-loved country star! 🎸 Meet Dierks (ID 588798), a 1 year old beagle/hound

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diamond in the ruff

Diamond in the Ruff: Etta

Etta (ID 590905) has a song she’s ready to sing to her new family: “At last my love has come along. My lonely days are over and life is like a song.” This week’s J.R. Dunn Jewelers’ “Diamond in the

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diamond in the ruff: popcake

Diamond in the Ruff: Popcake

Some call Popcake a senior cat, which simply means he has years of experience in the fine art of friendship! As you will see, this week’s “Diamond in the Ruff” is aged to purr-fection. 13-year-old Popcake (ID 589316) is ready

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diamond in the ruff

Diamond in the Ruff: Trixie

This week’s “Diamond in the Ruff” is super outgoing and talkative. Not only that, but she possesses a lot of confidence and loves to take photos. Can you believe we’re talking about a rabbit? Meet Trixie (ID 588994) – this

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diamond in the ruff

Diamond in the Ruff: Uma

This week’s Diamond in the Ruff hopes her luck will change by St. Patrick’s Day! Uma (ID 588476) is a very loving 2-year-old Kelpie mix who has taken a little while to come out of her shell. However, we can

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diamond in the ruff

Diamond in the Ruff: Bagaheera

Since the shelter’s Walk for the Animals was this past weekend, dogs have been getting a lot of love. So, we thought it would only be fair that this week’s Diamond in the Ruff should be a fabulous feline! Meet

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diamond in the ruff

Diamond in the Ruff: Alex

Are you ready for one of the friendliest dogs in the shelter? This week’s “Diamond in the Ruff” is a social butterfly! Alex (ID 589974), a 5-year-old Lab mix, has the potential to be a fantastic family dog. Peppy with

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diamond in the ruff

Diamond in the Ruff: Aspen

JR Dunn Jewelers know quality jewelry, and we know quality pets. And, trust us, this week’s “Diamond in the Ruff” is 24 carrot goodness! Meet Aspen (ID 587381), a 2 year old rabbit who is looking to find her perfect

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The Humane Society of Broward County is a private, non-profit organization supported by donations from people and companies that want to make a difference for the animals in our community. The shelter is not affiliated with any local or national organization with a similar name and has only one location on Griffin Road in Fort Lauderdale.

Family-owned-and-operated J.R. Dunn Jewelers has been in business for more than 46 years. Specializing in diamonds, designer jewelry and fine Swiss timepieces. Two generations work side by side to bring the best in selection and customer service to South Florida at the 8,000-square-foot showroom in Lighthouse Point. A national and international clientele are served through J.R. Dunn Jewelers online. Visit jrdunn.com for more information.

Sean, Ann Marie and Jim Dunn

Sean, Ann Marie and Jim Dunn

JRD Boxers

Jim Dunn as a boy with his Boxers

The Humane Society of Broward County is proud to be a Purina Shelter Champions Partner.


The Humane Society of Broward County provides shelter, aid and responsible adoptions
to animals entrusted to our care, and educates the community about respect and kindness to all animals.

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