We are thrilled to introduce you to this week’s Diamond in the Ruff, Ishma (ID 614586). This 2-year-old cutie pie has been with us for months now, and we have absolutely no idea what is taking so long. She is a total catch!

Not only is Ishma good on a leash, friendly, and as affectionate as can be, but she LOVES the company of other dogs, too. (Although, she is afraid of cats.) This sweet girl loves to run, play fetch, and snuggling. She seems to know a few commands and is mostly housebroken (she still has the random accident here or there), but she will do just about anything for treats – so we think she will be easy to train.

If you’re looking for a family-dog in the making, look no further than Ishma. Our friends at JR Dunn Jewelers believe she is a true Diamond in the Ruff, which is why they have generously sponsored her adoption fee. Please stop by today to meet her!

About Diamond in the Ruff

Since 2016, longtime Humane Society of Broward County supporter J.R. Dunn Jewelers has been helping to create true love – by sponsoring pet adoptions so that more dogs and cats can find happy homes. The program is called Diamond in the Ruff, and who knows diamonds better than J.R. Dunn?

J.R. Dunn features a pet each week – yes, 52 pets every year – and underwrites the entire adoption fee for that dog, puppy, cat or kitten. Diamond in the Ruff is promoted through J.R. Dunn’s local radio spots and social media, and the HSBC will do its share of promotion as well.

What a fabulous way to put their money where their heart is, and to bring attention to all the amazing dogs and cats that are so ready to be loved. Furry little diamonds in the rough – just waiting for their “perfect setting!”

Be sure to visit J.R. Dunn’s facebook page each week  to see who the featured pet is and you might just find your next family member. Of course to meet the pet, contact the Humane Society of Broward County at 954-266-6839.


About the J.R. Dunn Jewelers

Family-owned-and-operated J.R. Dunn Jewelers has been in business for more than 46 years. Specializing in diamonds, designer jewelry and fine Swiss timepieces. Two generations work side-by-side to bring the best in selection and customer service to South Florida. A national and international clientele are served through J.R. Dunn Jewelers online. Visit their 8,000-square-foot showroom in Lighthouse Point, or go to jrdunn.com for more information.

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