This week’s Diamond in the Ruff is one half of a brother-sister pair who have been searching for their forever family for over a month. Meet Rocky (ID 599594) and his sister Roxy (ID 599593) are a dynamic duo in need of a home. Today we’re featuring Rocky, a total lap-dog whose favorite activity is to get and receive attention.

JR Dunn Diamond - Rocky

Rocky does have his playful-side, though, and he really enjoys playing with toys! This beautiful little guy is great with people of all ages (even infants) and loves other dogs – even cats! Plus, he’s housebroken and knows a few basic commands.

Our friends at JR Dunn Jewelers have generously sponsored Rocky’s adoption fee, so to adopt this great guy and gal, all you have to do is play one single, $100 adoption fee. Both cuties will come fully vaccinated and spayed/neutered, on top of a bunch of other goodies, like a free bag of Purina One Dog food!

Do you have room in your heart and home for this furry little fella and his big sister?

JR Dunn Diamond - Rocky

About Diamond in the Ruff

Since 2016, longtime Humane Society of Broward County supporter J.R. Dunn Jewelers has been helping to create true love – by sponsoring pet adoptions so that more dogs and cats can find happy homes. The program is called Diamond in the Ruff, and who knows diamonds better than J.R. Dunn?

J.R. Dunn features a pet each week – yes, 52 pets every year – and underwrites the entire adoption fee for that dog, puppy, cat or kitten. Diamond in the Ruff is promoted through J.R. Dunn’s local radio spots and social media, and the HSBC will do its share of promotion as well.

What a fabulous way to put their money where their heart is, and to bring attention to all the amazing dogs and cats that are so ready to be loved. Furry little diamonds in the rough – just waiting for their “perfect setting!”

Be sure to visit J.R. Dunn’s facebook page each week  to see who the featured pet is and you might just find your next family member. Of course to meet the pet, contact the Humane Society of Broward County at 954-266-6839.


About the J.R. Dunn Jewelers

Family-owned-and-operated J.R. Dunn Jewelers has been in business for more than 46 years. Specializing in diamonds, designer jewelry and fine Swiss timepieces. Two generations work side-by-side to bring the best in selection and customer service to South Florida. A national and international clientele are served through J.R. Dunn Jewelers online. Visit their 8,000-square-foot showroom in Lighthouse Point, or go to for more information.

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