This week’s Diamond in the Ruff is truly remarkable. Meet Sponge Bob (ID 610541). Early in 2019, he was brought to South Florida Wildlife Care Center emaciated and with lacerations on the side of his body. To be honest, it looked like another animal attacked him. Our friends at the Wildlife Care Center took him in, tended to his wounds, and when he was healthy enough, brought him here to find him a forever home.

As you can imagine, we don’t know much about his past. But, despite his rough start, Sponge Bob is a VERY friendly rabbit. Hel likes to be carried and, after he is given some time to adjust to a new environment, is a social butterfly. Sponge Bob is also curious, loves to dig, and has fun playing with balls and bells.

This boy had a rough start at life, but could he have a happily ever after with you? Thanks to our friends at JR Dunn Jewelers, Sponge Bob’s adoption fee has been fully-sponsored. Please stop on by and meet this amazing fella today.

About Diamond in the Ruff

Since 2016, longtime Humane Society of Broward County supporter J.R. Dunn Jewelers has been helping to create true love – by sponsoring pet adoptions so that more dogs and cats can find happy homes. The program is called Diamond in the Ruff, and who knows diamonds better than J.R. Dunn?

J.R. Dunn features a pet each week – yes, 52 pets every year – and underwrites the entire adoption fee for that dog, puppy, cat or kitten. Diamond in the Ruff is promoted through J.R. Dunn’s local radio spots and social media, and the HSBC will do its share of promotion as well.

What a fabulous way to put their money where their heart is, and to bring attention to all the amazing dogs and cats that are so ready to be loved. Furry little diamonds in the rough – just waiting for their “perfect setting!”

Be sure to visit J.R. Dunn’s facebook page each week  to see who the featured pet is and you might just find your next family member. Of course to meet the pet, contact the Humane Society of Broward County at 954-266-6839.


About the J.R. Dunn Jewelers

Family-owned-and-operated J.R. Dunn Jewelers has been in business for more than 46 years. Specializing in diamonds, designer jewelry and fine Swiss timepieces. Two generations work side-by-side to bring the best in selection and customer service to South Florida. A national and international clientele are served through J.R. Dunn Jewelers online. Visit their 8,000-square-foot showroom in Lighthouse Point, or go to for more information.

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