Pets, just like diamonds, are meant to last a lifetime. They are not fads or something you get rid of during a move. Sadly, this has not been Shadow’s (ID 517927) experience.

Diamond in the Ruff - JR Dunn - Shadow

This is Shadow’s third time at our shelter. He was adopted from us as a puppy, but his owners surrendered him when he grew bigger than they expected. Thankfully he wasn’t at the shelter too long before he was adopted again. Then, sadly, the family moved to a home in which there was a weight limit for animals. At nearly 70lbs, Shadow is just a big boy who wants a family to love him for the rest of his life.

Don’t let his size intimidate you. Shadow is a mellow, obedient, sweet boy who thinks he is a lap dog. Well-behaved and affectionate, he loves people and dogs of all ages, is housebroken, and knows some commands. Simply put, he is a great family dog.

Shadow really enjoys car rides, but the one thing he loves more than anything else is exercise. He can run, swim, and play all day long! He used to go to Doggy Day Care and he loved every second of it.

Can you give Shadow the “forever home” he has been waiting for? Our friends at JR Dunn Jewelers know the perfect family is out there, and they have graciously sponsored his adoption fee to help him find a home faster. Won’t you stop by and meet him today?

About Diamond in the Ruff

Since 2016, longtime Humane Society of Broward County supporter J.R. Dunn Jewelers has been helping to create true love – by sponsoring pet adoptions so that more dogs and cats can find happy homes. The program is called Diamond in the Ruff, and who knows diamonds better than J.R. Dunn?

J.R. Dunn features a pet each week – yes, 52 pets every year – and underwrites the entire adoption fee for that dog, puppy, cat or kitten. Diamond in the Ruff is promoted through J.R. Dunn’s local radio spots and social media, and the HSBC will do its share of promotion as well.

What a fabulous way to put their money where their heart is, and to bring attention to all the amazing dogs and cats that are so ready to be loved. Furry little diamonds in the rough – just waiting for their “perfect setting!”

Be sure to visit J.R. Dunn’s facebook page each week  to see who the featured pet is and you might just find your next family member. Of course to meet the pet, contact the Humane Society of Broward County at 954-266-6839.


About the J.R. Dunn Jewelers

Family-owned-and-operated J.R. Dunn Jewelers has been in business for more than 46 years. Specializing in diamonds, designer jewelry and fine Swiss timepieces. Two generations work side-by-side to bring the best in selection and customer service to South Florida. A national and international clientele are served through J.R. Dunn Jewelers online. Visit their 8,000-square-foot showroom in Lighthouse Point, or go to for more information.

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