JR Dunn Diamond in the Ruff Logo-01

Since 2016, longtime Humane Society of Broward County supporter J.R. Dunn Jewelers has been helping to create true love – by sponsoring pet adoptions so that more dogs and cats can find happy homes. The program is called “Diamond in the Ruff,” and who knows diamonds better than J.R. Dunn?

J.R. Dunn features a pet each week – yes, 52 pets every year – and underwrites the entire adoption fee for that dog, puppy, cat or kitten. “Diamond in the Ruff” is promoted through J.R. Dunn’s local radio spots and social media, and the HSBC will do its share of promotion as well.

What a fabulous way to put their money where their heart is, and to bring attention to all the amazing dogs and cats that are so ready to be loved. Furry little diamonds in the rough – just waiting for their “perfect setting!”

Be sure to visit J.R. Dunn’s facebook page each week  to see who the featured pet is and you might just find your next family member. Of course to meet the pet, contact the Humane Society of Broward County at 954-266-6839.

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Diamonds In the Ruff

Diamond in the Ruff: Roxy

This week’s Diamond in the Ruff has eyes that sparkle like diamonds. Meet Roxy (ID 605455) – a 7-year-old domestic shorthair mix who has the most beautiful eyes and markings in the shelter. Roxy came to us on Black Friday,

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Diamond in the Ruff

Diamond in the Ruff: Jake

In 1 week, this dog will hit the 6 month mark at the Humane Society of Broward County. Our friends at JR Dunn Jewelers want to help him find a home before then, so they’ve generously sponsored his adoption fee.

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Diamond in the Ruff

Diamond in the Ruff: Danny

November is adopt a senior animal month. And while he’s not quite a senior, we’d like to introduce you to a distinguished, middle-aged gentleman. Meet Danny – your next family dog! This sweet, lovable 7-year-old boy is housebroken and extremely

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Diamond in the Ruff

Diamond in the Ruff: Mary

There’s something about Mary (ID 432034)… we cannot put our finger on it! This friendly 7-year-old Domestic Shorthair mix, is VERY affectionate and wants nothing more than to be your lap cat. But, when she’s not snuggling up with her

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Diamond in the Ruff

Diamond in the Ruff: McArthur

It’s been exactly one month since we met McArthur (ID 603502), and we just think he’s the greatest. He came to us from Broward County Animal Care & Adoption, where he was being constantly overlooked on the adoption floor. We

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JR Dunn Diamond in the Ruff: Maui

Diamomd in the Ruff: Maui

Meet Maui (ID 602181). She may look a little sad in her photo, but that’s because she’s been waiting over 50 days for a new forever home. Maui was abandoned at someone’s home, and they honestly tried to take care

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Diamond in the Ruff

Diamond in the Ruff: Oscar

Vocal, energetic, and as affectionate as can be, this week’s Diamond in the Ruff is quite the catch! Meet Oscar (ID 565790). At 2 years old, this little fella is still very much a kitten, and it shows in his

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Diamond in the Ruff

Diamond in the Ruff: Rubio

This Diamond in the Ruff has been in a loving foster home since April, and he has come a very long way. Here’s a message from his foster mom, Katlyn: “I brought him home on April 22, and since then

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Diamond in the Ruff

Diamond in the Ruff: Jasmine

Diamond Doppelgangers! These are NOT the same dog. We repeat, these two dogs are NOT THE SAME! To the left, we have Shantelle (ID 511763) who was featured as our Diamond back in August. She has been patiently waiting to

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Diamond in the Ruff: Lizzie

Puppies and kittens are great, but we find that adult animals really are the perfect companions. Although the “zoomies” can be fun, adult animals are a little more even-tempered, well-behaved, and most even have their basic obedience skills down pat.

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The Humane Society of Broward County is a private, non-profit organization supported by donations from people and companies that want to make a difference for the animals in our community. The shelter is not affiliated with any local or national organization with a similar name and has only one location on Griffin Road in Fort Lauderdale.

Family-owned-and-operated J.R. Dunn Jewelers has been in business for more than 46 years. Specializing in diamonds, designer jewelry and fine Swiss timepieces. Two generations work side by side to bring the best in selection and customer service to South Florida at the 8,000-square-foot showroom in Lighthouse Point. A national and international clientele are served through J.R. Dunn Jewelers online. Visit jrdunn.com for more information.

Sean, Ann Marie and Jim Dunn

Sean, Ann Marie and Jim Dunn

JRD Boxers

Jim Dunn as a boy with his Boxers

The Humane Society of Broward County is proud to be a Purina Shelter Champions Partner.


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