JR Dunn Diamond in the Ruff Logo-01

Since 2016, longtime Humane Society of Broward County supporter J.R. Dunn Jewelers has been helping to create true love – by sponsoring pet adoptions so that more dogs and cats can find happy homes. The program is called “Diamond in the Ruff,” and who knows diamonds better than J.R. Dunn?

J.R. Dunn features a pet each week – yes, 52 pets every year – and underwrites the entire adoption fee for that dog, puppy, cat or kitten. “Diamond in the Ruff” is promoted through J.R. Dunn’s local radio spots and social media, and the HSBC will do its share of promotion as well.

What a fabulous way to put their money where their heart is, and to bring attention to all the amazing dogs and cats that are so ready to be loved. Furry little diamonds in the rough – just waiting for their “perfect setting!”

Be sure to visit J.R. Dunn’s facebook page each week  to see who the featured pet is and you might just find your next family member. Of course to meet the pet, contact the Humane Society of Broward County at 954-266-6839.


Diamonds In the Ruff

Diamond in the Ruff: Zeus

I am Zeus (638513), a five-year-old boy that loves to cuddle! I was brought to the Humane Society of Broward County because my old owners were moving and couldn’t take me with them. I do well with adults, older children,

Diamond in the Ruff: Boo

Hi! I am Boo (312271) and I am a 12-year young lady looking for a forever home. I was brought to the Humane Society of Broward County because my former owners were moving and could not bring me with them.

Diamond in the Ruff: Jazmine

I’m Jazmine (ID 637574) and I hope 2021 is going to give me even more to smile about! I came to the Humane Society of Broward County from another shelter and they helped me find a great foster family but

Diamond in the Ruff: Sassy

Looking for a pooch to smooch at midnight? Then Sassy is the girl for you! She has spent part of her 2020 looking for a new home and she would be delighted to start the New Year with a new

Diamond in the Ruff: Princess

Halloween, Thanksgiving, Princess has been at the Humane Society of Broward County through them all. What she wants more than anything this holiday season is to find her forever home. Princess had a home her entire life until her family

Diamond in the Ruff: Prancer

Move over Rudolph, Prancer is here to steal your hearts. Despite his festive holiday name, we can assure you Prancer (ID 636894) is all dog and loves to do doggo things. Nothing makes him happier than a lively play session,

Diamond in the Ruff: Helen

One-year-old Helen is ready to brighten your holidays and all your days to come. After having a home her whole life, Helen’s owner could no longer care for her due to unexpected medical issues. Understandably, Helen is a little shy

Diamond in the Ruff: Knight

If you ask us, not only does Knight have picture-perfect good looks but he’s the whole package, too! That’s why he’s this week’s Diamond in the Ruff. Knight (ID 637176) is a friendly and affectionate boy. He likes to say

Diamond in the Ruff: Ms. Kitty

They say cats have 9 lives and I’m no exception. My name is Ms. Kitty and I’m only 6-years old but I’ve already got quite the tale to tell. I was first brought to the Humane Society of Broward County

Diamond in the Ruff: Gary

Hi, I’m Gary! Would you like to give me something to be grateful for this holiday season? All I want is the love of a family and a home to call my own. Could it be with you? I’m five


The Humane Society of Broward County is a private, non-profit organization supported by donations from people and companies that want to make a difference for the animals in our community. The shelter is not affiliated with any local or national organization with a similar name and has only one location on Griffin Road in Fort Lauderdale.

Family-owned-and-operated J.R. Dunn Jewelers has been in business for more than 46 years. Specializing in diamonds, designer jewelry and fine Swiss timepieces. Two generations work side by side to bring the best in selection and customer service to South Florida at the 8,000-square-foot showroom in Lighthouse Point. A national and international clientele are served through J.R. Dunn Jewelers online. Visit jrdunn.com for more information.

Sean, Ann Marie and Jim Dunn

Sean, Ann Marie and Jim Dunn

JRD Boxers

Jim Dunn as a boy with his Boxers

The Humane Society of Broward County is proud to be a Purina Shelter Champions Partner.

The Humane Society of Broward County: Advocating for and improving the lives of animals by providing adoptions, community services, and education.

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