JR Dunn Diamond in the Ruff Logo-01

Since 2016, longtime Humane Society of Broward County supporter J.R. Dunn Jewelers has been helping to create true love – by sponsoring pet adoptions so that more dogs and cats can find happy homes. The program is called “Diamond in the Ruff,” and who knows diamonds better than J.R. Dunn?

J.R. Dunn features a pet each week – yes, 52 pets every year – and underwrites the entire adoption fee for that dog, puppy, cat or kitten. “Diamond in the Ruff” is promoted through J.R. Dunn’s local radio spots and social media, and the HSBC will do its share of promotion as well.

What a fabulous way to put their money where their heart is, and to bring attention to all the amazing dogs and cats that are so ready to be loved. Furry little diamonds in the rough – just waiting for their “perfect setting!”

Be sure to visit J.R. Dunn’s facebook page each week  to see who the featured pet is and you might just find your next family member. Of course to meet the pet, contact the Humane Society of Broward County at 954-266-6839.


Diamonds In the Ruff

Diamond in the Ruff: Eva

Hi there, my name is Eva (ID 641189). I am 3 years old. So far, life has not dealt me a very good hand of cards, but I hope that my luck will soon change forever. I was transferred to

Diamond in the Ruff: Sam

Hi, I’m Sam (ID A644321). I am an 8-year-old guy hoping to find my forever home. I was brought to the Humane Society of Broward County in mid-June after being rescued from a hoarding situation. Even though being at the

Diamond in the Ruff: Sylvester

Hi there! My name is Sylvester (ID A642923) and I am an 8-year-old male kitty looking for a new home. Since being surrendered, I have been waiting for almost 2 months for someone to give me a chance. Personality wise,

Diamond in the Ruff: Mu Mu

Hi there, my name is Mu Mu (ID 641431) and I am a 1-year old lady looking for a forever home. When I say the Humane Society of Broward County saved my life, I mean it quite literally. I was

Diamond in the Ruff: Mulan

Hello, my name is Mulan (ID A641826) and I am a 3-year-old young lady looking for a forever home. The last couple months have been a whirlwind for me. I was adopted from another shelter, but my owner decided they

Diamond in the Ruff: Issa & Scruffy

Hello, my name is Issa (A453533) and this is my brother Scruffy (A454059) and we are looking for a forever home together. I am the lovely gray and white lady in the picture and my brother is orange and white.

Diamond in the Ruff: Jagger

Hello, my name is Jagger (ID A572555). I am a 6-year-old male pup looking for a forever home. I am no stranger to the shelter, having been adopted from here back in 2017. After 4 years together, the people that

Diamond in the Ruff: Marie

My name is Marie (ID 642113) and I am 6 years old. I was brought to the Humane Society in April after being saved from a hoarding case. I can be a little shy at first, understandably, but once I

Diamond in the Ruff: Fat Fat

Hi there, they call me Fat Fat (ID A642557)! I am a 5 year old girl looking for my forever home. My story doesn’t have the best beginning, but I am hoping it will have a wonderful end. I am

Diamond in the Ruff: Mya

Hello, I am Mya (A641995) and I am 8 years old. I have been at the Humane Society for a little over a month and I am hoping to find my forever home soon. I am a laidback girl that


The Humane Society of Broward County is a private, non-profit organization supported by donations from people and companies that want to make a difference for the animals in our community. The shelter is not affiliated with any local or national organization with a similar name and has only one location on Griffin Road in Fort Lauderdale.

Family-owned-and-operated J.R. Dunn Jewelers has been in business for more than 46 years. Specializing in diamonds, designer jewelry and fine Swiss timepieces. Two generations work side by side to bring the best in selection and customer service to South Florida at the 8,000-square-foot showroom in Lighthouse Point. A national and international clientele are served through J.R. Dunn Jewelers online. Visit jrdunn.com for more information.

Sean, Ann Marie and Jim Dunn

Sean, Ann Marie and Jim Dunn

JRD Boxers

Jim Dunn as a boy with his Boxers

The Humane Society of Broward County is proud to be a Purina Shelter Champions Partner.

The Humane Society of Broward County: Advocating for and improving the lives of animals by providing adoptions, community services, and education.

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