JR Dunn Diamond in the Ruff Logo-01

Since 2016, longtime Humane Society of Broward County supporter J.R. Dunn Jewelers has been helping to create true love – by sponsoring pet adoptions so that more dogs and cats can find happy homes. The program is called “Diamond in the Ruff,” and who knows diamonds better than J.R. Dunn?

J.R. Dunn features a pet each week – yes, 52 pets every year – and underwrites the entire adoption fee for that dog, puppy, cat or kitten. “Diamond in the Ruff” is promoted through J.R. Dunn’s local radio spots and social media, and the HSBC will do its share of promotion as well.

What a fabulous way to put their money where their heart is, and to bring attention to all the amazing dogs and cats that are so ready to be loved. Furry little diamonds in the rough – just waiting for their “perfect setting!”

Be sure to visit J.R. Dunn’s facebook page each week  to see who the featured pet is and you might just find your next family member. Of course to meet the pet, contact the Humane Society of Broward County at 954-266-6839.

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Diamonds In the Ruff

Diamond in the Ruff: Esme

This is Esme. She was adopted from the Humane Society of Broward County two years ago but she was brought back because her mom had to move without her. Now she hardly lifts her head, she just can’t believe she’s

Diamond in the Ruff Featured Pet Dunn

Diamond in the Ruff: Dunn

This handsome fellow was meant to be a Diamond in the Ruff dog. Say hello to Dunn and his sparkling smile. Dunn recently celebrated his first birthday. He’s a very lively, goofy dog and we suspect it won’t be long

Diamond in the Ruff: Louise

Louise is 16 pounds of pure love. In fact, getting cuddles from our summer campers is her favorite thing. Her sweet personality has made her a camp favorite. Now, 10-year-old Louise is ready to make you fall in love with

Diamond in the Ruff: Emma

Meet Emma. She is as gorgeous as can be with a great personality to match. She recently came back to the Humane Society of Broward County after spending time in a foster home and she is ready to find her

Diamond in the Ruff: Pattie

Pattie (ID 626235) is this week’s Diamond in the Ruff. She has been searching for her forever home for several months now but we’re not sure why. Pattie is an active 5 year-old-girl, she’s very playful and loves stuffed animals.

Diamond in the Ruff: Phoenix

3-year-old Phoenix is ready for her second act. Could it be with you? She can be shy at first but with a little time to get to know you, she will warm right up. She has an independent side so

Diamond in the Ruff: Coco

This happy girl is marking a sad milestone. Coco first came to the Humane Society of Broward County around this time last year. She has been patiently waiting to be adopted by her perfect match for a little over a

Diamond in the Ruff: Avery

This is *Avery* and she is a VERY awesome kitty. She is a stunning, brown tabby girl who is looking for a forever home at the Humane Society of Broward County. Avery is a year old so she is still

Diamond in the Ruff: Oscar

Oscar is this week’s Diamond in the Ruff. Sadly, he was not having much luck at his previous shelter but we’re confident the perfect family is out there for him. Could it be you? He is 5-years-old and just 26

Diamond in the Ruff: Kira

Kira is this week’s Diamond in the Ruff. She has been at the Humane Society of Broward County for a few weeks now but sadly no one has noticed her. We don’t know too much about her past but we

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The Humane Society of Broward County is a private, non-profit organization supported by donations from people and companies that want to make a difference for the animals in our community. The shelter is not affiliated with any local or national organization with a similar name and has only one location on Griffin Road in Fort Lauderdale.

Family-owned-and-operated J.R. Dunn Jewelers has been in business for more than 46 years. Specializing in diamonds, designer jewelry and fine Swiss timepieces. Two generations work side by side to bring the best in selection and customer service to South Florida at the 8,000-square-foot showroom in Lighthouse Point. A national and international clientele are served through J.R. Dunn Jewelers online. Visit jrdunn.com for more information.

Sean, Ann Marie and Jim Dunn

Sean, Ann Marie and Jim Dunn

JRD Boxers

Jim Dunn as a boy with his Boxers

The Humane Society of Broward County is proud to be a Purina Shelter Champions Partner.


The Humane Society of Broward County: Advocating for and improving the lives of animals by providing adoptions, community services, and education.

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