JR Dunn Diamond in the Ruff Logo-01

Since 2016, longtime Humane Society of Broward County supporter J.R. Dunn Jewelers has been helping to create true love – by sponsoring pet adoptions so that more dogs and cats can find happy homes. The program is called “Diamond in the Ruff,” and who knows diamonds better than J.R. Dunn?

J.R. Dunn features a pet each week – yes, 52 pets every year – and underwrites the entire adoption fee for that dog, puppy, cat or kitten. “Diamond in the Ruff” is promoted through J.R. Dunn’s local radio spots and social media, and the HSBC will do its share of promotion as well.

What a fabulous way to put their money where their heart is, and to bring attention to all the amazing dogs and cats that are so ready to be loved. Furry little diamonds in the rough – just waiting for their “perfect setting!”

Be sure to visit J.R. Dunn’s facebook page each week  to see who the featured pet is and you might just find your next family member. Of course to meet the pet, contact the Humane Society of Broward County at 954-266-6839.


Diamonds In the Ruff

Diamond in the Ruff: Oreo

What sweeter treat to bring home this month than an animal in need of a forever home? We’ve got just the pet for all you cat lovers out there. Why not come meet six-year-old Oreo? If you’re looking for an

Diamond in the Ruff: Mermaid

Two-year-old Mermaid is ready to make a splash as this week’s Diamond in the Ruff. Thanks to our friends at J.R. Dunn Jewelers, this fun-loving dog has had her adoption fee sponsored so all she needs is the right home.

Diamond in the Ruff: Cookie

If you’re looking to add something sweet to your life then Cookie (ID 477904) could be the perfect addition.  This robust fellow is 18 pounds of pure love.  At nine years young, he might not be the youngest feline looking

Diamond in the Ruff: Weston

Behind his handsome exterior, one-year-old Weston is a 60-pound softie. He is a very social fellow who loves getting his tummy rubbed. He is not shy about it either; Weston loves to ask for attention. He is happy to show

Diamond in the Ruff: Bella

Bella is one “cool cat.” At 8 years old, she is a laid back and mellow girl. Bella is so easygoing; she even gets along with kids and other animals. There is one thing that gets her going though! Bella

Diamond in the Ruff: Maximus

We couldn’t think of a more deserving dog than Maximus. That’s why he’s our pick for Diamond in the Ruff this week. Maximus seems to have had a rough life and needs someone to give him a second chance at

Diamond in the Ruff: Victor

Victor is this week’s Diamond in the Ruff. We think this kitty deserves some time to shine. He’s been at the Humane Society of Broward County since July and sadly, he has been overlooked time and time again. Once you

Diamond in the Ruff: Arnold

September is national happy cat month so this week’s Diamond in the Ruff is a kitty who deserves a ‘happy tail’ of his own. This is Arnold. We don’t know too much about him yet. You see, Arnold (ID 634112)

Diamond in the Ruff: Rocky

Rocky knows sit, lay down, and paw and he’s ready to show you that his last name might not be Balboa, but he’s a real winner. A champ needs his rest too so at the end of the day, Rocky

Diamond in the Ruff: Coco

I’m Coco but at the shelter they call me Camp Coco! I got my special nickname because the summer campers at the Humane Society of Broward County adored me and I really liked them too. Boy, do I love attention


The Humane Society of Broward County is a private, non-profit organization supported by donations from people and companies that want to make a difference for the animals in our community. The shelter is not affiliated with any local or national organization with a similar name and has only one location on Griffin Road in Fort Lauderdale.

Family-owned-and-operated J.R. Dunn Jewelers has been in business for more than 46 years. Specializing in diamonds, designer jewelry and fine Swiss timepieces. Two generations work side by side to bring the best in selection and customer service to South Florida at the 8,000-square-foot showroom in Lighthouse Point. A national and international clientele are served through J.R. Dunn Jewelers online. Visit jrdunn.com for more information.

Sean, Ann Marie and Jim Dunn

Sean, Ann Marie and Jim Dunn

JRD Boxers

Jim Dunn as a boy with his Boxers

The Humane Society of Broward County is proud to be a Purina Shelter Champions Partner.

The Humane Society of Broward County: Advocating for and improving the lives of animals by providing adoptions, community services, and education.

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