JR Dunn Diamond in the Ruff Logo-01

Since 2016, longtime Humane Society of Broward County supporter J.R. Dunn Jewelers has been helping to create true love – by sponsoring pet adoptions so that more dogs and cats can find happy homes. The program is called “Diamond in the Ruff,” and who knows diamonds better than J.R. Dunn?

J.R. Dunn features a pet each week – yes, 52 pets every year – and underwrites the entire adoption fee for that dog, puppy, cat or kitten. “Diamond in the Ruff” is promoted through J.R. Dunn’s local radio spots and social media, and the HSBC will do its share of promotion as well.

What a fabulous way to put their money where their heart is, and to bring attention to all the amazing dogs and cats that are so ready to be loved. Furry little diamonds in the rough – just waiting for their “perfect setting!”

Be sure to visit J.R. Dunn’s facebook page each week  to see who the featured pet is and you might just find your next family member. Of course to meet the pet, contact the Humane Society of Broward County at 954-266-6839.


Diamonds In the Ruff

Diamond in the Ruff: Bibi

They just didn’t want her anymore.  That was the reason why Bibi (ID 616721) was surrendered here. No one deserves to be cast aside, least of all such a shy, sweet girl. Bibi just wants a home that loves her

Diamond in the Ruff-Pebbles

Diamond in the Ruff: Pebbles

This week’s Diamond in the Ruff is a puppy in big-dog clothes. Meet Pebbles (ID 605719). This 10-month-old pup may look big, but she still thinks she’s a 10lb lap dog (she’s almost 45lbs now). Pebbles has puppy playtime energy

Diamond in the Ruff-Pikachu

Diamond in the Ruff: Pikachu

We know, this bunny is so cute he could be cartoon – and he has the name to prove it! Meet Pikachu (ID 613648). He is an incredibly friendly, playful bunny who is looking to hop into your heart and

Diamond in the Ruff-Zara

Diamond in the Ruff: Zara

Meet darling Zara (ID 615706). This adorable, adoptable 4-year-old mixed breed came to us in mid-June from a shelter where they don’t do many adoptions. So, we’re hoping to find her a home before the summer is over! (Summer love,

Diamond in the Ruff-clementine

Diamond in the Ruff: Clementine

This week’s Diamond in the Ruff is darling Clementine (ID 613543). She came from a very loving home, but unfortunately her previous owner could no longer care for her – now she’s waiting for her second shot at happiness. This


Diamond in the Ruff: Louie

Look at this incredibly dapper dog! Four-year-old Louie (ID 542958) is 65 pounds of fun and love. Unfortunately his lifelong family has decided he is now too big, so he needs a new family who will love him no matter


Diamond in the Ruff: Ronaldo

GO TEAM USA! We are absolutely thrilled over the United States beating the Netherlands yesterday during the Women’s World Cup! And, this week’s Diamond in the Ruff was cheering the hardest! Meet Ronaldo (ID 614876). This 4-year-old rabbit is quite

Diamond in the Ruff-ishma

Diamond in the Ruff: Ishma

We are thrilled to introduce you to this week’s Diamond in the Ruff, Ishma (ID 614586). This 2-year-old cutie pie has been with us for months now, and we have absolutely no idea what is taking so long. She is

Diamond in the Ruff-boy

Diamond in the Ruff: Boy

We’d like to introduce you to Boy (ID 612132). This 3-year-old fella was surrendered to the shelter because the other cats at home did not like him, but this cutie is just as sweet as can be. Boy has been

Diamond in the Ruff-hazel

Diamond in the Ruff: Hazel

This week’s Diamond in the Ruff is Hazel (ID 567121). This 3-year-old sweetie is a truly fantastic dog who just needs a little extra time to trust new people. Hazel is on the shier side, but she truly loves the



The Humane Society of Broward County is a private, non-profit organization supported by donations from people and companies that want to make a difference for the animals in our community. The shelter is not affiliated with any local or national organization with a similar name and has only one location on Griffin Road in Fort Lauderdale.

Family-owned-and-operated J.R. Dunn Jewelers has been in business for more than 46 years. Specializing in diamonds, designer jewelry and fine Swiss timepieces. Two generations work side by side to bring the best in selection and customer service to South Florida at the 8,000-square-foot showroom in Lighthouse Point. A national and international clientele are served through J.R. Dunn Jewelers online. Visit jrdunn.com for more information.

Sean, Ann Marie and Jim Dunn

Sean, Ann Marie and Jim Dunn

JRD Boxers

Jim Dunn as a boy with his Boxers

The Humane Society of Broward County is proud to be a Purina Shelter Champions Partner.

The Humane Society of Broward County: Advocating for and improving the lives of animals by providing adoptions, community services, and education.

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