JR Dunn Diamond in the Ruff Logo-01

Since 2016, longtime Humane Society of Broward County supporter J.R. Dunn Jewelers has been helping to create true love – by sponsoring pet adoptions so that more dogs and cats can find happy homes. The program is called “Diamond in the Ruff,” and who knows diamonds better than J.R. Dunn?

J.R. Dunn features a pet each week – yes, 52 pets every year – and underwrites the entire adoption fee for that dog, puppy, cat or kitten. “Diamond in the Ruff” is promoted through J.R. Dunn’s local radio spots and social media, and the HSBC will do its share of promotion as well.

What a fabulous way to put their money where their heart is, and to bring attention to all the amazing dogs and cats that are so ready to be loved. Furry little diamonds in the rough – just waiting for their “perfect setting!”

Be sure to visit J.R. Dunn’s facebook page each week  to see who the featured pet is and you might just find your next family member. Of course to meet the pet, contact the Humane Society of Broward County at 954-266-6839.

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Diamonds In the Ruff

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Diamond in the Ruff: Marley

Meet this week’s Diamond in the Ruff, Marley (ID 544835). Playful, quiet, and gentle, this 3-year-old social butterfly is really a wonderful family dog… and she comes with a friend! Marley and her bestie Midnight (ID 567252) are a bonded

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Weekly Pet Flyer: April 11, 2019

This week’s pet flyer features 5 critters of all shapes and sizes (and, all wonderful) who hope you have room in your heart and home for them! There are so many incredible pets waiting for a second chance, and we

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Diamond in the Ruff: Max

We are pleased to introduce this week’s Diamond in the Ruff – Sweet, shy two-year old Max (ID 601938) wants a family to call his own. This 2-year-old love bug had an owner that loved him dearly, but he is

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Diamond in the Ruff: Daisy

No April Fools here – just Diamonds in the Ruff! Daisy (ID 488932) is a very sweet and social 5-year-old girl who just loves to be petted. No joke, her favorite things are to play with ping pong balls and

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Diamond in the Ruff: Zelda

Look at that goofy face! This silly lady is Zelda (ID 606116). This 4-year-old, 50lb girl is just as peppy and zany as she seems. Zelda loves to do zoomies and loves to play in a little pool. She is

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Diamond in the Ruff: Cleo

We’re particularly excited to announce this week’s Diamond in the Ruff, for this fabulous feline is going to be the STAR in her foster family’s school play! How cool is that? Meet Cleo (ID 531525). This 6-year-old sweetie is simply

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Diamond in the Ruff: Harley

Meet sweet Harley (ID 576912) – she’s this week’s JR Dunn Jewelers’ “Diamond in the Ruff.” This 2-year-old sweetie is still very much a puppy: she’s active, loves walks, loves to chew, and is incredibly affectionate. Despite her energy, Harley

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Diamond in the Ruff: Reba

This Diamond is a STAR! Meet Reba (ID 373108). This 9-year-old raven-furred beauty is this week’s Diamond in the Ruff and is as sweet as can be. Although she has no interest in toys or treats, she loves people and

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Diamond in the Ruff: Pokey

Look at this gorgeous guy! Pokey (ID 607617) is a simply stunning 6-year-old mixed breed with some of the most gorgeous brindle markings we have ever seen. But, he’s not all good looks – Pokey is sweet and affectionate, too.

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Diamond in the Ruff - JR Dunn - Nikitty

Diamond in the Ruff: Nikitty

If you’re looking for somebody to love, and for somebody to love you in return, Nikitty’s is the cat for you! Miss Nikitty (ID 606933) is just about the most affectionate cat at the shelter. She loves everyone, and gets

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The Humane Society of Broward County is a private, non-profit organization supported by donations from people and companies that want to make a difference for the animals in our community. The shelter is not affiliated with any local or national organization with a similar name and has only one location on Griffin Road in Fort Lauderdale.

Family-owned-and-operated J.R. Dunn Jewelers has been in business for more than 46 years. Specializing in diamonds, designer jewelry and fine Swiss timepieces. Two generations work side by side to bring the best in selection and customer service to South Florida at the 8,000-square-foot showroom in Lighthouse Point. A national and international clientele are served through J.R. Dunn Jewelers online. Visit jrdunn.com for more information.

Sean, Ann Marie and Jim Dunn

Sean, Ann Marie and Jim Dunn

JRD Boxers

Jim Dunn as a boy with his Boxers

The Humane Society of Broward County is proud to be a Purina Shelter Champions Partner.


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