JR Dunn Diamond in the Ruff Logo-01

Since 2016, longtime Humane Society of Broward County supporter J.R. Dunn Jewelers has been helping to create true love – by sponsoring pet adoptions so that more dogs and cats can find happy homes. The program is called “Diamond in the Ruff,” and who knows diamonds better than J.R. Dunn?

J.R. Dunn features a pet each week – yes, 52 pets every year – and underwrites the entire adoption fee for that dog, puppy, cat or kitten. “Diamond in the Ruff” is promoted through J.R. Dunn’s local radio spots and social media, and the HSBC will do its share of promotion as well.

What a fabulous way to put their money where their heart is, and to bring attention to all the amazing dogs and cats that are so ready to be loved. Furry little diamonds in the rough – just waiting for their “perfect setting!”

Be sure to visit J.R. Dunn’s facebook page each week  to see who the featured pet is and you might just find your next family member. Of course to meet the pet, contact the Humane Society of Broward County at 954-266-6839.

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Diamonds In the Ruff

Diamond in the Ruff - JR Dunn - Nikitty

Diamond in the Ruff: Nikitty

If you’re looking for somebody to love, and for somebody to love you in return, Nikitty’s is the cat for you! Miss Nikitty (ID 606933) is just about the most affectionate cat at the shelter. She loves everyone, and gets

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Diamond in the Ruff: Dexter

Meet this week’s Diamond, Dexter (ID 599097). This high-energy, 2.5-year-old boy is just looking for a loving playmate to spend his days with. At 62lbs, Dexter doesn’t quite know his size yet and tends to be a bull in a

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Diamond in the Ruff - Diamond

Diamond in the Ruff: Diamond

This week’s Diamond in the Ruff is … Diamond (ID 601283)! This 3 year old little girl is extremely playful and has a TON of purr-sonality. She is a total snuggle bug who loves to sleep next to her hoomans,

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Diamond in the Ruff

Diamond in the Ruff: Lolita

Lolita is an extremely friendly 2-year-old girl who came to us all the way from Vieques, Puerto Rico. She is, what the locals would call, a “Sato,” or “street dog.” She was transferred here from a rescue organization who wanted

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Diamond in the Ruff

Diamond in the Ruff: Toby

You know that the smallest dogs have the biggest personalities, and Toby (ID 605857) is no different! This 2-year-old, 18lb scruffball has enough energy and spunk for 2 dogs! Toby is a playful little puppy who definitely needs an active

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Diamond in the Ruff

Diamond in the Ruff: Tiger Lily

If you are looking for a sweet and social duo, look no further than this Diamond in the Ruff and her sister. Tiger Lily (ID 607036) and her sister Charliequin (ID 607035) are two lovable ladies who want nothing more

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Diamond in the Ruff

Diamond in the Ruff: Buzz

If you’re a fan of PDA, Buzz (ID 605251) is the boy for you! This 4-year-old handsome fella is such a ham! He loves being scratched and given attention, and Buzz is very quick to give kisses. A true gentle

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Diamond in the Ruff: Grace

As the year winds down to a close, we’d like to introduce you to the final JR Dunn Diamond in the Ruff of 2018. Meet Grace (ID 603185) – a 2 year old mixed breed from Alabama. Grace was transported

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Diamond in the Ruff

Diamond in the Ruff: Bonita

As of the writing of this bio, sweet Bonita (ID 480081) has been with us exactly one month. We hope she can ring in 2019 with a family of her own!This beautiful, 6-year-old little girl is very timid and quiet.

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Diamond in the Ruff

Diamond in the Ruff: Princess

Princess (ID 593755) is 3 years old. The first thing you’ll notice about her is her beautiful tuxedo coat – like any royal figure, she’s always ready for a formal engagement. Princess’ hidden talent is posing for photos (well, clearly),

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The Humane Society of Broward County is a private, non-profit organization supported by donations from people and companies that want to make a difference for the animals in our community. The shelter is not affiliated with any local or national organization with a similar name and has only one location on Griffin Road in Fort Lauderdale.

Family-owned-and-operated J.R. Dunn Jewelers has been in business for more than 46 years. Specializing in diamonds, designer jewelry and fine Swiss timepieces. Two generations work side by side to bring the best in selection and customer service to South Florida at the 8,000-square-foot showroom in Lighthouse Point. A national and international clientele are served through J.R. Dunn Jewelers online. Visit jrdunn.com for more information.

Sean, Ann Marie and Jim Dunn

Sean, Ann Marie and Jim Dunn

JRD Boxers

Jim Dunn as a boy with his Boxers

The Humane Society of Broward County is proud to be a Purina Shelter Champions Partner.


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