JR Dunn Diamond in the Ruff Logo-01

Since 2016, longtime Humane Society of Broward County supporter J.R. Dunn Jewelers has been helping to create true love – by sponsoring pet adoptions so that more dogs and cats can find happy homes. The program is called “Diamond in the Ruff,” and who knows diamonds better than J.R. Dunn?

J.R. Dunn features a pet each week – yes, 52 pets every year – and underwrites the entire adoption fee for that dog, puppy, cat or kitten. “Diamond in the Ruff” is promoted through J.R. Dunn’s local radio spots and social media, and the HSBC will do its share of promotion as well.

What a fabulous way to put their money where their heart is, and to bring attention to all the amazing dogs and cats that are so ready to be loved. Furry little diamonds in the rough – just waiting for their “perfect setting!”

Be sure to visit J.R. Dunn’s facebook page each week  to see who the featured pet is and you might just find your next family member. Of course to meet the pet, contact the Humane Society of Broward County at 954-266-6839.


Diamonds In the Ruff

Diamond in the Ruff: Toby

Toby (ID 625980) had a home his whole life until his owner became ill. After 9 years, he finds himself in the care of the Humane Society of Broward staff, wishing for someone to give him a comfy home again.


Diamond in the Ruff: Bently

Nine-year-old Bently (ID 454478) is sadly back at the Humane Society of Broward County after his previous owners relocated and were unable to keep him. With the right love and care, he can be a loving companion for any family.


Diamond in the Ruff: Jack

4-year-old Jack (ID 623475) used to have a home, but he now finds himself wondering if you could be his new family. All this cute fellow really wants is someone to cuddle up with. Jack is a social kitty who


Diamond in the Ruff: Coco

Two-year-old Coco (ID 623742) had a loving home until her owner became very sick. Even though she is now patiently waiting for a new family to love, she still flashes her big smile for anyone she meets. She is good


Diamond in the Ruff: Lula

Lula (ID 616012) wants to start the new year with you. She is a friendly and social girl who will come right up to you and ask for cuddles. Since she is only 3 years old, Lula is an active


Diamond in the Ruff: Monty

Monty has had a long journey to finding his forever home and he’s ready to go home with a loving family. He came to the Humane Society of Broward County from a partner in St. Croix. Despite his long journey,

Joy 615291 Diamond in the Ruff Featured Image

Diamond in the Ruff: Joy

We’re wishing you all the “Joy” this holiday season! This two-year-old American Staffordshire mix, is ready to brighten up the season for a loving family. Joy (ID 615291) is a happy, go-lucky fellow who loves to play. He’s looking for

Diamond in the Ruff Featured Image Silvia

Diamond In The Ruff: Silvia

Silvia (ID 606933) has been with us since June of this summer. She may be an adult cat at five years old but Silvia still loves to play! She enjoys crawling in and out of kitty tunnels or just lounging

Diamond in The Ruff Tigger

Diamond In The Ruff: Tigger

Say hello to five-year-old Tigger (ID 622807.) Like her name suggests, she is an orange and white domestic shorthair breed who reminds us of another famous feline. Tigger is looking for someone to give her a second chance. She came


Diamond in the Ruff: Maisie

Move over Clifford, this big red dog is here to steal your heart. Maisie (ID 618281) is a beautiful red-and-white american staffordshire terrier who is just under two-years old and weighs about 56 pounds.  Maisie was previously adopted but unfortunately,



The Humane Society of Broward County is a private, non-profit organization supported by donations from people and companies that want to make a difference for the animals in our community. The shelter is not affiliated with any local or national organization with a similar name and has only one location on Griffin Road in Fort Lauderdale.

Family-owned-and-operated J.R. Dunn Jewelers has been in business for more than 46 years. Specializing in diamonds, designer jewelry and fine Swiss timepieces. Two generations work side by side to bring the best in selection and customer service to South Florida at the 8,000-square-foot showroom in Lighthouse Point. A national and international clientele are served through J.R. Dunn Jewelers online. Visit jrdunn.com for more information.

Sean, Ann Marie and Jim Dunn

Sean, Ann Marie and Jim Dunn

JRD Boxers

Jim Dunn as a boy with his Boxers

The Humane Society of Broward County is proud to be a Purina Shelter Champions Partner.

The Humane Society of Broward County: Advocating for and improving the lives of animals by providing adoptions, community services, and education.

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