JR Dunn Diamond in the Ruff Logo-01

Since 2016, longtime Humane Society of Broward County supporter J.R. Dunn Jewelers has been helping to create true love – by sponsoring pet adoptions so that more dogs and cats can find happy homes. The program is called “Diamond in the Ruff,” and who knows diamonds better than J.R. Dunn?

J.R. Dunn features a pet each week – yes, 52 pets every year – and underwrites the entire adoption fee for that dog, puppy, cat or kitten. “Diamond in the Ruff” is promoted through J.R. Dunn’s local radio spots and social media, and the HSBC will do its share of promotion as well.

What a fabulous way to put their money where their heart is, and to bring attention to all the amazing dogs and cats that are so ready to be loved. Furry little diamonds in the rough – just waiting for their “perfect setting!”

Be sure to visit J.R. Dunn’s facebook page each week  to see who the featured pet is and you might just find your next family member. Of course to meet the pet, contact the Humane Society of Broward County at 954-266-6839.

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Diamonds In the Ruff

Diamond in the Ruff: Roma

I’m Roma. I’ve been looking for a home for almost 6 months. Is it my turn to find a forever home yet? I’m a sweet, eight-year-old gal with a big heart and I love to be with people. I’m good

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Diamond in the Ruff: Jay

Two-year-old Jay is a dapper fellow, that’s why he’s this week’s Diamond in the Ruff. We can’t decide what is cuter: his big green eyes, his cow-like coat or his pink button nose? The shelter thinks Jay is about two-years-old.

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Diamond in the Ruff: Billy

Billy recently came to the Humane Society of Broward County from another shelter which means his past is a bit of a mystery to us, but we know the perfect family is out there for him. He’s just two years

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Diamond in the Ruff: Milan

Milan had a home most of her life but sadly, that changed when the landlord said she couldn’t stay anymore. Now she finds herself at the Humane Society of Broward County. She is such a sweet girl who loves attention

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Diamond in the Ruff: Buttons

If you’re looking for a new best friend, I hope you will pick me- Buttons! I’m a spirited gal who loves mealtime and treats. The shelter is not sure how I am with other dogs, but I need a home

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Diamond in the Ruff: Noah

I’m Noah. I had a home almost my whole life until the landlord said I couldn’t stay. I’m a good girl and I’m very affectionate, I’m just very shy and I need a little time to open up so please

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Diamond in the Ruff: Julie

I’m Julie and I’m only four years old but this is not my first shelter… I’m ready to find my forever home. I came to the Humane Society of Broward County from another shelter, so my past is a bit

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Diamond in the Ruff: Sophia

Sophia (ID 628568) is ready to fill your home with love during these difficult times. She is highly-qualified for the job. With three years of experience, she has a lot to offer. Sophia is an easy-going, laid back lady. She’s

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Diamond in the Ruff: Boots

This Boots was made for cuddling, and that’s just what we’ll do. 5-year-old Boots (ID 628060) is on the shy side at first but he warms up quickly. He likes to be pet, sit in the window sill and chase

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Diamond in the Ruff: Shadow

I’m Shadow (A628537.) I’m 8 years old. My family moved and couldn’t take me along, so now I need another family to love…could it be you?  While I haven’t been around other animals, I’m good with kids of all ages. 

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The Humane Society of Broward County is a private, non-profit organization supported by donations from people and companies that want to make a difference for the animals in our community. The shelter is not affiliated with any local or national organization with a similar name and has only one location on Griffin Road in Fort Lauderdale.

Family-owned-and-operated J.R. Dunn Jewelers has been in business for more than 46 years. Specializing in diamonds, designer jewelry and fine Swiss timepieces. Two generations work side by side to bring the best in selection and customer service to South Florida at the 8,000-square-foot showroom in Lighthouse Point. A national and international clientele are served through J.R. Dunn Jewelers online. Visit jrdunn.com for more information.

Sean, Ann Marie and Jim Dunn

Sean, Ann Marie and Jim Dunn

JRD Boxers

Jim Dunn as a boy with his Boxers

The Humane Society of Broward County is proud to be a Purina Shelter Champions Partner.


The Humane Society of Broward County: Advocating for and improving the lives of animals by providing adoptions, community services, and education.

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