JR Dunn Diamond in the Ruff Logo-01

Since 2016, longtime Humane Society of Broward County supporter J.R. Dunn Jewelers has been helping to create true love – by sponsoring pet adoptions so that more dogs and cats can find happy homes. The program is called “Diamond in the Ruff,” and who knows diamonds better than J.R. Dunn?

J.R. Dunn features a pet each week – yes, 52 pets every year – and underwrites the entire adoption fee for that dog, puppy, cat or kitten. “Diamond in the Ruff” is promoted through J.R. Dunn’s local radio spots and social media, and the HSBC will do its share of promotion as well.

What a fabulous way to put their money where their heart is, and to bring attention to all the amazing dogs and cats that are so ready to be loved. Furry little diamonds in the rough – just waiting for their “perfect setting!”

Be sure to visit J.R. Dunn’s facebook page each week  to see who the featured pet is and you might just find your next family member. Of course to meet the pet, contact the Humane Society of Broward County at 954-266-6839.

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Diamonds In the Ruff

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Diamond in the Ruff: Boy

We’d like to introduce you to Boy (ID 612132). This 3-year-old fella was surrendered to the shelter because the other cats at home did not like him, but this cutie is just as sweet as can be. Boy has been

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Diamond in the Ruff: Hazel

This week’s Diamond in the Ruff is Hazel (ID 567121). This 3-year-old sweetie is a truly fantastic dog who just needs a little extra time to trust new people. Hazel is on the shier side, but she truly loves the

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Diamond in the Ruff: Harley

This week’s Diamond in the Ruff has been with us since January! Meet Harley (ID 608200), a very sweet and playful 5-year-old girl with a heart of gold. Unfortunately, her past owners had to move and could not take Harley

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Diamond in the Ruff: Phoebe

Meet Phoebe (ID 610164), this week’s JR Dunn Diamond in the Ruff. Having arrived at the shelter in February, she is quickly approaching her 100th day at the Humane Society of Broward County. This five-year-old feline is very sweet with

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Diamond in the Ruff: Bruno

Meet Bruno (ID 611440). This 3-year-old, 61lb pile of love is this week’s Diamond in the Ruff, which means his adoption fee has been generously sponsored by our friends at JR Dunn Jewelers. Sadly, Bruno has been with us since

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Diamond in the Ruff: Bubbles

This week’s Diamond in the Ruff is 3-year-old Bubbles (ID 578080)! She may play a little hard-to-get when you first meet her, but don’t take it personally – she’s just shy! Bubbles warms up quickly, though, and is a very

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Diamond in the Ruff: Tootsie

This week’s Diamond in the Ruff is Tootsie (ID 611160). And, if you’re looking for a family dog with enough energy to keep the kids entertained – she’s your gal! This 2-year-old beauty is still very much a puppy at

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Diamond in the Ruff: Sponge Bob

This week’s Diamond in the Ruff is truly remarkable. Meet Sponge Bob (ID 610541). Early in 2019, he was brought to South Florida Wildlife Care Center emaciated and with lacerations on the side of his body. To be honest, it

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Diamond in the Ruff: Aria

After last night’s epic “Game of Thrones” episode, we just had to choose Aria (ID 611211) as this week’s Diamond in the Ruff. We realize the spelling is a bit different, but this girl is just as awesome as the

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Diamond in the Ruff: Donte

Donte (ID 583381) is this week’s Diamond in the Ruff! This 7-year-old fella is as sweet as can be and loves attention from both people and cats. He even likes to catch a snooze on peoples’ chests. Donte has been

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The Humane Society of Broward County is a private, non-profit organization supported by donations from people and companies that want to make a difference for the animals in our community. The shelter is not affiliated with any local or national organization with a similar name and has only one location on Griffin Road in Fort Lauderdale.

Family-owned-and-operated J.R. Dunn Jewelers has been in business for more than 46 years. Specializing in diamonds, designer jewelry and fine Swiss timepieces. Two generations work side by side to bring the best in selection and customer service to South Florida at the 8,000-square-foot showroom in Lighthouse Point. A national and international clientele are served through J.R. Dunn Jewelers online. Visit jrdunn.com for more information.

Sean, Ann Marie and Jim Dunn

Sean, Ann Marie and Jim Dunn

JRD Boxers

Jim Dunn as a boy with his Boxers

The Humane Society of Broward County is proud to be a Purina Shelter Champions Partner.


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