JR Dunn Diamond in the Ruff Logo-01

Since 2016, longtime Humane Society of Broward County supporter J.R. Dunn Jewelers has been helping to create true love – by sponsoring pet adoptions so that more dogs and cats can find happy homes. The program is called “Diamond in the Ruff,” and who knows diamonds better than J.R. Dunn?

J.R. Dunn features a pet each week – yes, 52 pets every year – and underwrites the entire adoption fee for that dog, puppy, cat or kitten. “Diamond in the Ruff” is promoted through J.R. Dunn’s local radio spots and social media, and the HSBC will do its share of promotion as well.

What a fabulous way to put their money where their heart is, and to bring attention to all the amazing dogs and cats that are so ready to be loved. Furry little diamonds in the rough – just waiting for their “perfect setting!”

Be sure to visit J.R. Dunn’s facebook page each week  to see who the featured pet is and you might just find your next family member. Of course to meet the pet, contact the Humane Society of Broward County at 954-266-6839.

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Diamonds In the Ruff

Diamond in the Ruff: Pumpkin

Hi, my name is Pumpkin (ID 645373) and I am a year and 9 months old. I was surrendered to the shelter in July because the person who had me had too many cats. I was adopted in the end

Diamond in the Ruff: Baylee

Hi my name is Baylee (ID 601923) and I would love to be part of your family.  I lost his home because my former owners moved and could not take me with them. I am 5 years old. I know

Diamond in the Ruff: Kai

Hello! My name is Kai (ID 645895). I am a little over a year old and hoping to find my forever home. I was transferred from a shelter in Louisiana to the Humane Society of Broward County in mid-August and

Diamond in the Ruff: Jessica

Hi there! My name is Jessica (ID 645827) and I am a 10-year young lady looking for a forever home. I was surrendered to the shelter because my former owners moved in August. I am very sweet, affectionate, friendly, I

Diamond in the Ruff: Benjamin

Diamond in the Ruff

Diamond in the Ruff: Beauty

Hi, my name is Beauty (ID 645443) and I am 3 years old. I was surrendered to the Humane Society of Broward County at the end of July after my owner passed away. I am hoping to find a forever

Diamond in the Ruff: Breeze

Hello, my name is Breeze (ID 646319) and I am a 10-year-old Belgian Malinois mix. I was transferred to the Humane Society of Broward County from Louisiana in preparation for Hurricane Ida. I am a very loyal boy with a

Diamond in the Ruff: Dusty

Hello, my name is Dusty (ID 539743) and I am a 6-year-old guy looking for a forever home. Sadly, towards the end of August I was surrendered to the Humane Society of Broward County because my former owners lost their

Diamond in the Ruff: Roxy

Hello, my name is Roxy (ID 644707) and I am 5 years old. I have been at the shelter since the end of June and I really hope that the right home will choose me soon. I am an energetic

Diamond in the Ruff: Lola

Hi, my name is Lola (ID 445833). I am 10 years young and looking for a new home. I was actually adopted from the Humane Society of Broward County back in 2012 and I am here again because my former

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The Humane Society of Broward County is a private, non-profit organization supported by donations from people and companies that want to make a difference for the animals in our community. The shelter is not affiliated with any local or national organization with a similar name and has only one location on Griffin Road in Fort Lauderdale.

Family-owned-and-operated J.R. Dunn Jewelers has been in business for more than 46 years. Specializing in diamonds, designer jewelry and fine Swiss timepieces. Two generations work side by side to bring the best in selection and customer service to South Florida at the 8,000-square-foot showroom in Lighthouse Point. A national and international clientele are served through J.R. Dunn Jewelers online. Visit jrdunn.com for more information.

Sean, Ann Marie and Jim Dunn

Sean, Ann Marie and Jim Dunn

JRD Boxers

Jim Dunn as a boy with his Boxers

The Humane Society of Broward County is proud to be a Purina Shelter Champions Partner.


The Humane Society of Broward County: Advocating for and improving the lives of animals by providing adoptions, community services, and education.

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