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Since 2016, longtime Humane Society of Broward County supporter J.R. Dunn Jewelers has been helping to create true love – by sponsoring pet adoptions so that more dogs and cats can find happy homes. The program is called “Diamond in the Ruff,” and who knows diamonds better than J.R. Dunn?

J.R. Dunn features a pet each week – yes, 52 pets every year – and underwrites the entire adoption fee for that dog, puppy, cat or kitten. “Diamond in the Ruff” is promoted through J.R. Dunn’s local radio spots and social media, and the HSBC will do its share of promotion as well.

What a fabulous way to put their money where their heart is, and to bring attention to all the amazing dogs and cats that are so ready to be loved. Furry little diamonds in the rough – just waiting for their “perfect setting!”

Be sure to visit J.R. Dunn’s facebook page each week  to see who the featured pet is and you might just find your next family member. Of course to meet the pet, contact the Humane Society of Broward County at 954-266-6839.

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Diamonds In the Ruff

Diamond in the Ruff: Conchita

If you’re looking for an outgoing feline who likes to cuddle, hang out and acts like a dog then Conchita (ID 619237) is the gal for you!  At 8 years young this photogenic beauty is good with other felines and

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Diamond in the Ruff: Lucy

Lucy (ID 620411) sure would like to go home with you.  After having a family for the past 7 years, Lucy’s people lost their home and had nowhere to live with her.  They wanted a better life for Lucy, so

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Diamond in the Ruff: Angela

Super Sweet Angela (ID 620455) came all the way from the Bahamas to find her forever family. This sweetheart survived the hurricane and now is looking for a second chance as this week’s Diamond in the Ruff! This active and

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Diamond in the Ruff: Jasmine

Meet 11-year-old Jasmine (ID 328063). This sweet, loveable cat is this week’s Diamond in the Ruff! Don’t let her age fool you, she is still a very active, playful kitty looking for a quiet forever home. Jasmine likes nothing more

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Diamond in the Ruff: Sasha

At 11-years-old, this week’s Diamond in the Ruff is looking to spend her Golden Years with you! Meet Sasha (ID 333707) – this sweet, sweet girl is the perfect companion for any household. She paw-sitively loves affection, and she thrives

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Diamond in the Ruff: Reese

Stories like this break our hearts. Sweet five-year-old Reese (ID 615997) was abandoned at a local veterinarian’s office, and the wonderful staff brought him here with the hopes of finding him a better home. This friendly, loving dog is housebroken

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Diamond in the Ruff: Anastasia

It’s a common misunderstanding that all of the pets at the Humane Society of Broward County were unloved in their previous homes. Take this week’s Diamond in the Ruff, for instance. Anastasia (ID 618691) was deeply loved by her previous

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Diamond in the Ruff: Bonny

Meet Bonny (ID 618526). Truthfully, we do not know a lot about her (yet), but we do know that she has a pretty heartbreaking story. Bonny was brought to us by a couple who said their neighbors abandoned her by

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Diamond in the Ruff: Bibi

They just didn’t want her anymore.  That was the reason why Bibi (ID 616721) was surrendered here. No one deserves to be cast aside, least of all such a shy, sweet girl. Bibi just wants a home that loves her

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Diamond in the Ruff: Pebbles

This week’s Diamond in the Ruff is a puppy in big-dog clothes. Meet Pebbles (ID 605719). This 10-month-old pup may look big, but she still thinks she’s a 10lb lap dog (she’s almost 45lbs now). Pebbles has puppy playtime energy

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The Humane Society of Broward County is a private, non-profit organization supported by donations from people and companies that want to make a difference for the animals in our community. The shelter is not affiliated with any local or national organization with a similar name and has only one location on Griffin Road in Fort Lauderdale.

Family-owned-and-operated J.R. Dunn Jewelers has been in business for more than 46 years. Specializing in diamonds, designer jewelry and fine Swiss timepieces. Two generations work side by side to bring the best in selection and customer service to South Florida at the 8,000-square-foot showroom in Lighthouse Point. A national and international clientele are served through J.R. Dunn Jewelers online. Visit jrdunn.com for more information.

Sean, Ann Marie and Jim Dunn

Sean, Ann Marie and Jim Dunn

JRD Boxers

Jim Dunn as a boy with his Boxers

The Humane Society of Broward County is proud to be a Purina Shelter Champions Partner.


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