JR Dunn Diamond in the Ruff Logo-01

Since 2016, longtime Humane Society of Broward County supporter J.R. Dunn Jewelers has been helping to create true love – by sponsoring pet adoptions so that more dogs and cats can find happy homes. The program is called “Diamond in the Ruff,” and who knows diamonds better than J.R. Dunn?

J.R. Dunn features a pet each week – yes, 52 pets every year – and underwrites the entire adoption fee for that dog, puppy, cat or kitten. “Diamond in the Ruff” is promoted through J.R. Dunn’s local radio spots and social media, and the HSBC will do its share of promotion as well.

What a fabulous way to put their money where their heart is, and to bring attention to all the amazing dogs and cats that are so ready to be loved. Furry little diamonds in the rough – just waiting for their “perfect setting!”

Be sure to visit J.R. Dunn’s facebook page each week  to see who the featured pet is and you might just find your next family member. Of course to meet the pet, contact the Humane Society of Broward County at 954-266-6839.


Diamonds In the Ruff

Diamond in the Ruff Featured Image Silvia

Diamond In The Ruff: Silvia

Silvia (ID 606933) has been with us since June of this summer. She may be an adult cat at five years old but Silvia still loves to play! She enjoys crawling in and out of kitty tunnels or just lounging

Diamond in The Ruff Tigger

Diamond In The Ruff: Tigger

Say hello to five-year-old Tigger (ID 622807.) Like her name suggests, she is an orange and white domestic shorthair breed who reminds us of another famous feline. Tigger is looking for someone to give her a second chance. She came


Diamond in the Ruff: Maisie

Move over Clifford, this big red dog is here to steal your heart. Maisie (ID 618281) is a beautiful red-and-white american staffordshire terrier who is just under two-years old and weighs about 56 pounds.  Maisie was previously adopted but unfortunately,

Diamond in the Ruff Nov 18 Luna

Diamond in the Ruff: Luna

Meet Luna (ID 620085,) a black-and-white labrador retriever mix. She came to us in September. When her owners moved, Luna found herself in need of a new home. Now she’s looking for someone who will give her a second chance.


Diamond in the Ruff: King

Looking to add a little sparkle to your life? If so, adopt King (ID 578670) so he can be part of your royal family. King had a great family that loved him, but they got a new landlord and he


Diamond in the Ruff: Comet

Looking for an active and playful feline? If so, Comet (579078) is the kitty for you. This 3-year-old fellow is affectionate, will talk to you when he’s hungry and is friendly with everyone. He loves attention and may even sleep


Diamond in the Ruff: Spice

This week’s Diamond in the Ruff is a sweet girl who is looking to add a little “spice” to her new home. At 50 pounds, Spice (ID 615023) may be a larger dog but she is gentle and loves to


Diamond in the Ruff: Conchita

If you’re looking for an outgoing feline who likes to cuddle, hang out and acts like a dog then Conchita (ID 619237) is the gal for you!  At 8 years young this photogenic beauty is good with other felines and


Diamond in the Ruff: Lucy

Lucy (ID 620411) sure would like to go home with you.  After having a family for the past 7 years, Lucy’s people lost their home and had nowhere to live with her.  They wanted a better life for Lucy, so


Diamond in the Ruff: Angela

Super Sweet Angela (ID 620455) came all the way from the Bahamas to find her forever family. This sweetheart survived the hurricane and now is looking for a second chance as this week’s Diamond in the Ruff! This active and



The Humane Society of Broward County is a private, non-profit organization supported by donations from people and companies that want to make a difference for the animals in our community. The shelter is not affiliated with any local or national organization with a similar name and has only one location on Griffin Road in Fort Lauderdale.

Family-owned-and-operated J.R. Dunn Jewelers has been in business for more than 46 years. Specializing in diamonds, designer jewelry and fine Swiss timepieces. Two generations work side by side to bring the best in selection and customer service to South Florida at the 8,000-square-foot showroom in Lighthouse Point. A national and international clientele are served through J.R. Dunn Jewelers online. Visit jrdunn.com for more information.

Sean, Ann Marie and Jim Dunn

Sean, Ann Marie and Jim Dunn

JRD Boxers

Jim Dunn as a boy with his Boxers

The Humane Society of Broward County is proud to be a Purina Shelter Champions Partner.

The Humane Society of Broward County: Advocating for and improving the lives of animals by providing adoptions, community services, and education.

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